JAPAN NATIONAL TOURISM ORGANIZATION ANNOUNCES PARTNERSHIP WITH SOCIAL MEDIA TRAVEL EXPERT "ADVENTURE GIRL"
FOR IMMEDIATE RELEASE
September 2010 - New York, NY- The Japan National Tourism Organization is pleased to announce a brand new partnership with Stefanie Michaels (aka @AdventureGirl) for the 2011 Visit Japan Campaign. This partnership will offer travelers the unique opportunity to learn more about Japan through the eyes of a travel expert, and eventually the chance to join her in a trip to Japan.
Earlier this year, the commissioner of the Japan Tourism Agency Hiroshi Mizohata announced that a primary mission of Japan's tourism entities is to increase the number of foreign visitors to Japan by 20 million by the year 2016, to 25 million by 2019, and to 30 million in due course in the future. As the US market is crucial in the race to achieve these numbers, JNTO wishes to draw attention to Japan's distinct seasonal climate, breathtaking scenery, and a highly diversified historic and cultural background through food culture, sports, fashion, eco-focused efforts, and much, much more.
Within just 12 months of joining Twitter, Adventure Girl was named Twitter's top Global 100 and Top 50 "Tweeple" to follow. With over one million followers, Adventure Girl has carved a unique niche in the world of travel and entertainment. As a sought-after media presence, Adventure Girl has been featured in Vanity Fair Magazine, Time Magazine, Self, CNN and Forbes list of Top 20 Branded Women Online, including appearances on Discovery's Planet Green, Acceshollywood.com, The Rachael Ray Show, Al Roker's Morning Show, E! Entertainment Channel and has appeared on almost every major television network talking travel and social media.
By working with Adventure Girl, the Japan National Tourism Organization hopes to increase awareness about the wonderful qualities of Japan travel while simultaneously interacting on a more personal level with intrigued travelers. Executive Director of the Japan National Tourism Organization in New York, Shuichi Kameyama, notes:
"We are very excited to be working with Stefanie on the 2011 Visit Japan Campaign. We hope that she and her fans will share a newfound enthusiasm for Japan that will hopefully inspire travelers to fully experience Japanese culture."