Press Releases

JNTO LAUNCHES NEW WEBSITE AND VIDEO SERIES DEDICATED TO LESSER-KNOWN TOHOKU REGION

JNTO

New York - February 5, 2019: The Japan National Tourism Organization (JNTO) has announced the launch of a new website and video series dedicated to the Tohoku region, the "hidden gem" of northern Japan. JNTO worked with Nathan Thornburgh and Matt Goulding, founders of travelogue and publishing house, Roads & Kingdoms, to produce a series of captivating videos which showcase the breadth and depth of the region.

"Nathan Thornburgh and Matt Goulding's style of journalism is extremely unique, as are the wonders of Japan's Tohoku region," says Keita Kadowaki, Executive Director of the Japan National Tourism Organization in Los Angeles. "We hope that with the new video series, American travelers will become even more inclined to explore Tohoku and other lesser-known regions of Japan."

Throughout the video series, Thornburgh and Goulding couple Tohoku's many delicacies with century-old customs offering viewers a glimpse into the illustrious culture of the region traveling by shinkansen, or bullet train. An overnight in Tohoku's center of arts and culture, Morioka, located in Iwate prefecture, sets the stage for a traditional Kaiseki dinner and show put on by two of the nine Geigi, or local form of Geisha, who still perform. The duo's exploratory journey includes a scenic ride from Aomori to Akita aboard Resort Shirakami, visits to the temples of Yamadera, Sendai city, Tohoku's largest city, and more.

"It's the kind of place where the Japanese go to feel more connected to their roots, to feel more Japanese," says Nathan Thornburgh of Tohoku. "It's the kind of place where you, the visitor, are also welcome behind the sliding door to see what that all really means."

To learn more about Japan's Tohoku region and to check out the video series created by Nathan Thornburgh and Matt Goulding, please visit: https://us.jnto.go.jp/visit-tohoku/

For more information about travel to Japan, visit JNTO on its Website, Facebook, Instagram and Twitter. To contact the Los Angeles office of the Japan National Tourism Organization (JNTO), please e-mail infolax@jnto.go.jp or call 213-623-1952.

ABOUT JAPAN NATIONAL TOURISM ORGANIZATION (JNTO):
As the official tourism board of Japan, JNTO is involved in a wide range of promotional activities to encourage international travelers to visit Japan. Through a variety of campaigns and initiatives, JNTO is inspiring more American travelers to visit Tokyo, Kyoto and beyond.

Information is provided as a courtesy to users of this website. Though the JNTO endeavors to ensure the information is accurate, users of the information are to act on such using their own judgement and at their own risk. Neither the JNTO nor any holder of copyright to the information shall be held responsible in any way whatsoever for any loss or misunderstanding, either direct or indirect, that is incurred as a result of utilizing the information.

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