New York - November 14, 2018: Travel + Leisure announced today that Japan is its 2018 Destination of the Year, celebrating the country's rich history, incredible number of diverse tourism attractions, unique cuisine and the continued increase of international visitors.
"We are honored that such a prestigious publication has recognized Japan as its Destination of the Year for 2018," stated Naohito Ise, Executive Director of the New York Office of the Japan National Tourism Organization (JNTO). "Tourism to Japan among US travelers continues to grow, and we expect an even greater increase in the coming years as Japan continues to be in the spotlight as a top travel destination."
Travel + Leisure will present a comprehensive guide to the best of Japan—from the changing foliage of Kyoto to the Southern island of Kyushu and more—in the cover story of the December issue, available on newsstands December 1, with an expanded array of Japan content at travelandleisure.com.
"Japan is one of the world's fastest growing destinations for travelers, who are now pushing beyond the major cities of Tokyo and Kyoto into all corners of the country," said Jacqueline Gifford, Editor in Chief of Travel + Leisure. "Our audience is passionate about Japan because it offers such a rich, well-rounded travel experience: you can learn about centuries-old culture and tradition while taking in cutting-edge architecture and exquisite food. And it is the people, of course, who make a destination: the graciousness and hospitality of the locals are something that truly resonates with our readers."
Even more, this week, Travel + Leisure will release a new monthly series, called "Locals, " to offer an inside look at destinations around the world. The first episode, titled, "Eat Ramen Like a Local, " will be available on Instagram TV and at TravelandLeisure.com, offering a unique perspective on the life of a ramen expert, who helps visitors navigate Tokyo's ramen scene.
About Japan National Tourism Organization (JNTO)
As the official tourism board of Japan, JNTO is involved in a wide range of promotional activities to encourage international travelers to visit Japan. Through a variety of campaigns and initiatives, JNTO is inspiring more American travelers to visit Tokyo, Kyoto and beyond.