Press Releases

JNTO Unveils Chef Eric Ripert's Culinary Journey to Hokuriku Region

JNTO New York Office
60 East 42nd Street, Suite 448
New York, NY 10165

For Immediate Release
December 20, 2017

JNTO Unveils Chef Eric Ripert's Culinary Journey to Hokuriku Region
New Digital Mini-Series to entice travellers to the ‘Undiscovered’ Culinary Treasures


New York, December 20, 2017 - Japan National Tourism Organization (JNTO) New York Office, together with Eric Ripert, chef and co-owner of Le Bernardin, and Condé Nast Traveler, have released a new digital mini-series featuring Ripert's recent culinary adventures throughout Hokuriku region, an on-the-rise destination located in Central Japan.

The digital mini-series is composed of two short videos that feature Ripert's rich and diverse experiences in Kanazawa and Fukui. "Unforgettable Experiences in Japan: Kanazawa" showcases Ripert's visit to a local market and soy sauce brewery, as well as his experiences in Japanese Tea Ceremony, the beauty of which inspired Ripert profoundly. "Unique Adventures in Japan: Yamanaka and Fukui" gives viewers a close-up view of Japanese craftsmanship of Kinpaku gold leafing and creation of Japanese kitchen knives, an invaluable tradition passed down from generation to generation. Highlights of his journey also include a meditation with a monk and making of soba noodles.

"The foods, the rituals, the sense of history are so unique to Japan. My experiences and impressions from my time here are something I will take back home with me," says Ripert as he reflects on his journey.


Easy bullet train access from Tokyo to Hokuriku region has opened up endless options for visitors. In a sharp contrast to the rich history and long- honored traditions, visitors to Kanazawa can also enjoy one of Japan's leading -edge contemporary art at 21st Century Museum of Contemporary Art designed by Pritzker Architecture Prize winner, Kazuyo Sejima and Ryue Nishizawa.

JNTO will begin an online consumer campaign in early January 2018 to widely spread the videos and encourage American travellers to visit Hokuriku region. Building on the growing popularity of Japan, as seen in travellers’ choice awards Japan has received this year in major travel magazines, JNTO will continue its effort to inspire North American travellers to visit undiscovered regions of the award-winning destination.

About Chef Eric Ripert @EricRipert
Eric Ripert is the chef and co-owner of the acclaimed three Michelin starred New York restaurant, Le Bernardin. Born in Antibes, France, he moved to Paris at 17 and cooked at the legendary La Tour D' Argent before taking a position with Joel Robuchon. In 1991, Ripert joined Le Bernardin and in 1995 became the youngest chef to receive 4 stars from the New York Times. For more information, please see

About Condé Nast Traveler
As the most discerning, up-to-the-minute voice in all things travel, Condé Nast Traveler is the global citizen’s bible and muse, offering both inspiration and vital intel. Condé Nast Traveler is the most trusted and celebrated name in travel with 6 National Magazine Award wins and 26 nominations in its 28-year history. Advertising Age named Pilar Guzmán Editor of the Year in 2014 and attained 3 Webby Awards in 2015.

About Japan National Tourism Organization (JNTO)
As the official tourism board of Japan, JNTO is involved in a wide range of promotional activities encouraging international travelers to visit Japan.
For more information, visit us on our Website, Facebook, Twitter, and Google+.

Media Contacts:

Japan National Tourism Organization (JNTO) New York Office
(212)-757-5641 (ex. 19)

Development Counsellors International for JNTO
Sharon Nieuwenhuis
(212) 444-7162

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