Press Releases

AFAR Travelers Select Tokyo as Top Asian/Middle Eastern Destination for 2018

JNTO New York Office
60 East 42nd Street, Suite 448
New York, NY 10165

For Immediate Release
December 4, 2017

AFAR Travelers Select Tokyo as
Top Asian/Middle Eastern Destination for 2018
Popularity of Tokyo grows as the city prepares to host the 2020 Olympics and Paralympic Games


December 4, 2017 - Japan National Tourism Organization (JNTO) is pleased to share that AFAR Magazine has selected Tokyo as the #1 Asian/Middle Eastern city to visit for 2018, based on survey results of over 160,000 AFAR readers.

As the host city of the 2020 Olympic and Paralympic Games, Tokyo has been striving to welcome more visitors to the city. On November 10th, the Tokyo Metropolitan Government announced its partnership with New York City, Tokyo's first sister city, to mutually promote tourism to each city. On November 10th, to kick off the partnership, the Empire State Building was lit up in blue, the Tokyo Tokyo tourism color, and Tokyo Tower was lit up in orange, white, and blue, the colors of the New York City flag.


Tokyo's growing popularity stems from the truly unique nature of the city, namely the co-existence of long-honored traditions and never-ending innovation. In Tokyo, visitors can appreciate traditions like Hokusai's art, best known for "The Great Wave off Kanagawa" at Sumida Hokusai Museum, or get lost in the world of contemporary art with polka dots and pumpkins at Yayoi Kusama Museum, an internationally acclaimed contemporary artist whose exhibition tour "Infinity Mirrors" in the U.S. has been a sold-out success. On par with its art and cultural scene is Tokyo’s celebrated culinary scene. Now with the most Michelin-starred restaurants in the world, Tokyo continues to attract visitors for endless opportunities for world class dining, cultural experiences, and unmatched hospitality.

JNTO will continue to further its effort to inspire people to visit Japan to and discover the many hidden gems in Tokyo and beyond.

AFAR's Travelers' Choice Awards were revealed on December 1 and will be published in AFAR's January/February "Where to Go" issue.

About Japan National Tourism Organization (JNTO)
As the official tourism board of Japan, JNTO is involved in a wide range of promotional activities encouraging international travelers to visit Japan.
For more information, visit us on our Website, Facebook, Twitter, and Google+.

Press Contacts:

Japan National Tourism Organization (JNTO) New York Office
(212)-757-5641 (ex. 19)

Development Counsellors International for JNTO
Sharon Nieuwenhuis
(212) 444-7162

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