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JNTO Announces Re-emergence of Tohoku during IPW


Japan National Tourism Organization Announces Re-emergence of Tohoku during IPW


NEW YORK, New York - June 8, 2017 – On Tuesday, June 6, Japan National Tourism Organization (JNTO) and the Embassy of Japan hosted a Japan-U.S. Tourism Seminar at the Ambassador's residence in Washington, D.C. The event took place during the International Pow Wow (IPW), one of the biggest tourism industry events in the United States. The goal was to emphasize the active tourism exchange between the United States and Japan, and announce that Tohoku, the area hit hardest in March 2011 by both an earthquake and tsunami, is now ready to actively receive tourists again. Local cuisine and saké from the region was showcased during the event.

The event host was Kelley Ferro, an award-wining travel journalist and filmmaker. Ferro visited Tohoku and created promotional videos as part of the JNTO's Visit Japan Campaign in 2016. Ferro stated, "Tohoku is a magnificently beautiful place to visit, with its bright blue lakes and lush forests. Hiking through the mountainous terrain and taking in the natural beauty of these islands was an unforgettable experience."

As Ferro mentioned, Tohoku is home to numerous regional attractions and exquisite cuisine. To enjoy the region to its fullest, one can take a local luxury train, such as the Shiki-Shima, launched on May 1, from Tokyo to Tohoku and taste cuisine from the region’s most prominent chefs along the way.

Japan continues to attract many international travelers, and JNTO's New York office is focused on promoting off-the-beaten-path areas like Tohoku, in hopes of encouraging tourists to continuously visit and explore Japan’s numerous hidden attractions.


As the official tourism board of Japan, JNTO is involved in a wide range of promotional activities to encourage international travelers to visit Japan. For additional information: Website, Facebook, Twitter, and Google+.

Media Contact:
JNTO New York Office

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