Press Releases

COME VISIT the Visit Japan Campaign Booth At the New York Times Travel Show

March 4, 5, 6 at the Jacob Javits Convention Center, NYC; Booth #465
Meet Japan travel suppliers & explore cool, delicious, traditional and fun Japan!

New York, NY … March 1, 2005… The Visit Japan Campaign (VJC), a five-year initiative to double tourism to Japan by 2010, will once again be drumming up the visitors ? but this time literally! VJC will again be a central exhibitor at the second annual New York Times Travel Show, March 4-6, at the Jacob Javits Convention Center. But this time, the “drums will be rolling,” as the renowned Fushu Daiko Taiko Drum group (, beckons you to Booth #465 throughout the day on March 5 & 6 (schedule TBA).

But, the sound of the drums will be only a small reward compared to the bright and welcoming reception you will receive as 26 representative Japan suppliers ? destinations, hotels, tour operators, and airlines -- greet you with a Big Yokoso! That is, “Welcome!” Come by our 20 x 20 foot booth and zone into our 42-inch plasma television screen tuned to the highlights of the upcoming AICHI EXPO. This first World’s Fair of the 21st Century will be held March 25 to September 25, 2005 in the environs of Nagoya City. Its theme, Nature’s Wisdom, will be proclaimed by your “living” greeters -- EXPO mascots Morizo and Kiccoro (“Mori” meaning forest and “Ki” meaning tree), who will shake your hand on March 5 & 6.

You will also be cajoled by a fast and spirited video hosted by our cool Prime Minister, Junichiro Koizumi, who will personally welcome you to our safe and value-oriented, hip and historical, modern yet traditional land. Then, once you have entered the realm of Japan, more delights are in store for ALL your senses. Smell and sample authentic Japanese sake (March 4th only). Taste and enjoy Soy Sauce Ice Cream courtesy of the Olivean Resort on the Inland Sea’s Shodo Island. Have your photo taken on a business card-sized sticker, thanks to Canon USA. And, if you arrive around 2 p.m. on March 5, you can personally meet with Mr. Atsushi Yamada, conductor of the New York City Opera, which will be performing this coming May at the Aichi Expo. According to Ms. Yasuko Gotoh, Executive Director of the Japan National Tourist Organization, one of the VJC’s major representatives in the USA, “Japan is very excited about this opportunity to promote Aichi Expo and in general reach out to interested travelers and active travel industry professionals in the New York area. We want everyone to personally see and experience how much Japan has to offer and how friendly and affordable Japan truly is.”

The representative Japanese and USA-based tour companies, airlines and hotels will be offering super great values. Packages starts as low as $859 for a 6-day Tokyo Super-Saver including air and hotel. ( A bicycle tour series in Hokkaido starts at $2,525 for (, and an 8-day package visiting EXPO starts at $1,613, air inclusive from New York ( Special Expo Tours and Promotions will be available for New York Times Show attendees only. Whatever your budget or interest in Japan, you’ll find it at the VJC Booth!

The following Japanese and American travel suppliers will be sending representatives to the VJC booth #465:
Tour Operators: JTB, NTA, Pacific Holidays, Swain Tours, JALPAK, IACE Travel, Kintetsu International, Orient Flexi-Pax, SITA World Travel, Open Coast Travel, Holidayz Ski Tours
Government Entities: Visit Japan Campaign, Japan National Tourist Organization, Gifu Prefecture, Ishikawa Prefecture, Kumamoto Prefecture, Yokohama City, and representatives from the Aichi Expo
Accommodations: Japanese Inn Group, Imperial Hotel, Hotel Olivean, Four Seasons Hotel Tokyo
Airlines: All Nippon Airways, Continental Airlines, Japan Airlines
Railways: Japan Railway Group (JR)

The New York Times Travel Show is open to the travel trade only on Friday, March 4, 1:30-7 p.m.
The public and travel trade are welcome March 5, 10 a.m.? 7 p.m. and March 6, 10 a.m.-5 p.m.

To read the VJC listing on the New York Times Travel Show website, go to our link at: and click on “Visit Japan” Booth 465! For more information on the Visit Japan Campaign visit To read travel essays about Japan, written by foreign journalists and others go to: and

Information is provided as a courtesy to users of this website. Though the JNTO endeavors to ensure the information is accurate, users of the information are to act on such using their own judgement and at their own risk. Neither the JNTO nor any holder of copyright to the information shall be held responsible in any way whatsoever for any loss or misunderstanding, either direct or indirect, that is incurred as a result of utilizing the information.

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