Press Releases

US Visitors to Japan marked the record high in the first half of 2014


US Visitors to Japan marked the record high in the first half of 2014
Steady Growth of Visitors to Japan in the US Market


  • JNTO's monthly statistics announced on July 23 that the number of US travelers to Japan in June was 87,900, which is the highest monthly number ever recorded.
  • April's number was the highest ever recorded for visitors from the US market, while this May reached the highest number of visitors recorded than any previous month of May. On top of that, the total number of US visitor in the first half of 2014 reached at 446,000, which is the highest among previous 6-month periods (see Attachment #1).
  • The US visitors' number has been recovering since the drop caused by the financial crisis in 2008. Because the overall international recovery rate has been very minimal, the consistent recovery in the number of US travelers to Japan is remarkable (see Attachment #2). It is analyzed that the positive progress is the result of continuous tourism promotion activities by JNTO and other Japanese local government offices over the last few years. Other contributing factors for the increase include additional direct flights between the US and Japan and the favorable exchange rate for the US dollars against the Japanese yen.
  • Along with consistent growth in the US market to Japan comes an increasing awareness of the popularity of its destinations to international travelers. Consumer travel magazine Travel+Leisure crowned Kyoto the World's Best City in their World's Best Awards 2014. JNTO will leverage this opportunity with further tourism campaigns targeted to reach millions of foreign visitors annually (see Attachments #3).

Travel+Leisure: One of the top consumer travel magazines in the US published by Time Inc., with a national circulation of nearly one million copies per month. Targeting high-end consumers, Travel+Leisure is significantly influential in the global tourism industry.

World's Best Awards: The magazine has been conducting this readers' survey since 1995 on favorite destinations, travel facilities and service.


For more information: Nori Akashi (, 212-757-5610




JNTO Monthly Tourism Statistics


2014 Visitor Arrivals

Japan National Tourism Organization (JNTO)
Unit: Persons
  JAN. Change% Feb. Change% Mar. Change% Apr. Change% May Change% Jun. Change% Total Change%
Total 944,009 41.2 880,020 20.6 1,050,559 22.6 1,231,471 33,4 1,097,200 25.3 1,057,100 17.3 6,260,400 26.4
U.S.A 59,767 16.6 52,016 14.4 80,929 7.2 85,298 80,400 80,400 8.6 87,900 8.1 446,300 12.4

Note 1. If reproduced, your credit line to JAPAN NATIONAL TOURISM ORGANIZATION is mandatory.
Note 2. The figures for Jan. - Apr. are provisional, while the figures for May - Jun. are preliminary estimated by JNTO.
Note 3. Change % shows the ratio to the same month of the previous year.




The number of US citizens traveling to international regions in 2014 by National Travel and Tourism Office, US Department of Commerce


1: The number of US travelers to overseas

After peaked in 2007, the number of overall US travelers to overseas* and the Asian region decreased until 2011. Although it bottomed out in 2012, the sign of growth is still marginal.

Note: US citizens traveling to Canada and Mexico are NOT included in these statistics.
*Overseas: Overseas and Mexico air traffic (non-stop from US port to foreign port)

Note: The graph is made by JNTO based on the statistics by U.S. Department of Commerce.


2: Statistics on US traveler to overseas, the Asian region, and US travelers to Japan

The latest statistics from the Department of Commerce on US citizen's international travel cover until February 2014, and between the same periods (from January 2013 through February 2014), show an average monthly increase of US travelers overseas to be about 2%, while the number of US travelers to Asia has leveled off with occasional slight decreases. On the other hand, the number of US travelers to Japan has increased more than 10% each month during the same period.

Note: The graph is made by JNTO based on the statistics of U.S. citizen travel to Japan by JNTO and those
of U.S. citizen oversea travel and U.S. citizen travel to Asia by U.S. Department of Commerce.

  U.S. Citizen Travel To Japan
% Change(same month previous year)
U.S Citizen Oversea Travel
% Change(same month previous year)
U.S. Citizen Travel to Asia
% Change(same month previous year)
Jan-13 6.2% 0.6% 0.6%
Feb-13 4.2% -2.6% -6.2%
Mar-13 14.4% 3.1% 7.1%
Apr-13 8.3% -2.2% -2.9%
May-13 13.6% -0.3% -3.5%
Jun-13 9.8% 1.8% -2.7%
Jul-13 14.6% 1.6% 0.2%
Aug-13 9.7% 3.4% 2.4%
Sep-13 14.1% 0.6% -1.3%
Oct-13 10.8% 4.2% 2.2%
Nov-13 12.0% 3.4% 1.8%
Dec-13 17.7% 7.6% 5.9%
Jan-14 16.6% 4.1% 1.1%
Feb-14 14.4% 5.7% 4.8%




Other Japanese Destinations in Recent Rankings


  • Condé Nast Traveler Readers' Choice Awards 2013 (released in November 2013)
    • Kyoto: #14 among Top 25 (the only Asian destination in Top 25), #1 in Top 10 Cities in Asia
    • Tokyo: #8 in Top 10 Cities in Asia
      • Japan is the only Asian country with two cities ranked in this list.
      • Kyoto was crowned #1 Top 10 Cities in Asia in the same award in 2011.
  • Trip Advisor 2013 Travelers' Choice Awards (released in December 2013)
    • Sapporo: #7 in Top 10 Destinations on the Rise in the World. Other Asian cities in this list are Katmandu as #3 and Hanoi as #8.
  • Lonely Planet Best in Travel 2013 (released in October 2012)
    • Setouchi: #9 in Top 10 Regions
    • Other Asian regions in this list: Mustang, Nepal as #3, Palawan, the Philippines as #8
  • Lonely Planet Best in Travel 2014 (released in October 2013)
    • Hokuriku Region: #4 in Top 10 Regions
    • Other Asian regions in this list: Sikkim, India as #1, Hunan, China as #9
  • The New York Times' 52 Places to Go in 2014 (released in January 2014)
    • Ishigaki: #18
    • Nozawa Onsen: #41
    • Other Asian destinations: Quang Binh, Vietnam as #8, Taiwan as #11, Chennai as #26, Krabi, Thailand as #28, Xishuangbanna, China as #32, Mekong River as #35, Siem Reap, Cambodia as #47
    • There was no Japanese destination in the 2013 list.
  • SAVEUR Magazine Culinary Travel Awards (released in 2013)
    • Tokyo: Experts' Choice Large City
    • Other Asian cities in this list: Bangkok as Outstanding Markets and Artisans Shops
  • Future Brand's Country Brand Index 2012 – 2013
    • Japan: #3 in Country Brand (#4 in the 2011 – 2012 list)
    • #2 in Tourism category (#1 in the 2011 – 2012 list)
    • Other Asian countries in this list: Singapore as #14, Mauritius as #20



Information is provided as a courtesy to users of this website. Though the JNTO endeavors to ensure the information is accurate, users of the information are to act on such using their own judgement and at their own risk. Neither the JNTO nor any holder of copyright to the information shall be held responsible in any way whatsoever for any loss or misunderstanding, either direct or indirect, that is incurred as a result of utilizing the information.

Japan Highlight



Fantastic insight into Japan's diverse history.



Satisfy the most discerning of palettes, as well as the strictest of budgets.

Pop Culture

Pop Culture

Explore everything Japanese pop culture has to offer.

Modern Art

Modern Art

Visualize Japan's treasured heritage and its cutting-edge future.

Ski in Japan

Ski in Japan

A diamond in the rough for ski enthusiasts and families worldwide.



Breathtaking cruises around Japan.


Affordable Tips

Make a trip to Japan enjoyable and affordable.


go: Tohoku

Experience the treasures of Northern Japan.


Discover the Undiscovered

Explore the undiscovered region in 7 days.


The Heart of Hokkaido

Discover the wild charms of Japan’s northern frontier.


For First Time Travelers

Explore Japan's Iconic Destinations.