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JAL Okinawa Campaign Goes Multilingual for Overseas Visitors

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TOKYO:July 28, 2016

JAL Okinawa Campaign Goes Multilingual for Overseas Visitors

~ Chura-Navi Discounts Made Accessible to Overseas Visitors ~

Japan Airlines (JAL) decided to release a multilingual version of its popular domestic Okinawa Campaign to overseas visitors through its global site ( Passengers on JAL international and domestic flights, and all JTA (Japan Transocean Air) routes during the campaign period (July 28, 2016 ~ March 31, 2017) will receive special Chura-Navi discounts for eating, shopping, and sightseeing at 50 locations in Okinawa (main and outlying islands).

The current Okinawa campaign running in Japan distributes an original Chura-Navi guidebook including discounts, on board JAL domestic flights to Okinawa and all JTA routes. Discounts are valid at all participating shops, restaurants and sightseeing spots, but the discount information is only in Japanese. JAL launched multilingual (*1) mobile and desktop sites for visitors to use alongside the Japanese guidebook in order to enable more overseas visitors to enjoy Chura-Navi discount benefits easily.

JAL aims to become the most preferred airline in the world. To achieve this goal, the airline endeavors to keep welcoming as many overseas visitors as possible to Japan with "omotenashi", the spirit of Japanese hospitality.

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Mobile site URL (English):

Desktop site URL (e.g. for the UK):

Through keyword search or by filtering on area and category etc., visitors can get shops and discounts information on the sites quickly and easily. Customers can also use their smartphones' GPS function to search the mobile site for nearby shops and discounts at their travel destination. Discounts can be used by showing the Chura-Navi discount page (screenshot or print-out) with customers' JAL or JTA boarding pass or e-ticket.

JAL is striving to deliver Japan's charm and inspiration to the world. Through the introduction of this campaign and enhancement of "JAL Guide to Japan" -- JAL's information website for overseas visitors, the airline will continue to offer convenient and easy-to-use products and services to our overseas customers.

(*1) English, French, German and Russian


Information is provided as a courtesy to users of this website. Though the JNTO endeavors to ensure the information is accurate, users of the information are to act on such using their own judgement and at their own risk. Neither the JNTO nor any holder of copyright to the information shall be held responsible in any way whatsoever for any loss or misunderstanding, either direct or indirect, that is incurred as a result of utilizing the information.

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