Press Releases

Visit Japan with Hello Kitty


Visit Japan with Hello Kitty


New York, NY, September 5, 2012: As the country of high technology and efficiency, Japan launches a special Japan tourism application for iPhone. World's most famous feline character Hello Kitty becomes the tour guide on iPhone, presenting local tourist landmarks.

This is the introduction of Japan Tourism Agency's Visit Japan project to promote tourism, and they have finalized the collaboration with SANRIO Co., Ltd., the creator of Hello Kitty to produce Visit Japan with HELLO KITTY, the iPhone app that runs with GPS and the camera functions. The app covers all 47 prefectures of Japan, featuring 53 Hello Kitty characters in special costume representing each prefecture that provides local tourist information. The app's camera function enables users to insert the Hello Kitty in their photos, and post to social network directly from iPhone.

The app is designed to spread the images and experience through digital social media and raise more attention and interest in Japan tourism. The app is available to download for free on the iTunes AppStore by March 31, 2013. Japan Tourism Agency is considering similar promotion collaborations with other international brands originated in Japan.

 

For more information contact:
Nori Akashi, Public Relations Manager
nakashi@jntonyc.org

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