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Matcha: an Inherited Culture The Japanese Spirit of Omotenashi - JTB Global Marketing & Travel


Dear Partners,

Greetings from JTB Global Marketing & Travel! In Japan, the hot summer is about to over, and now we are awaiting the coming of fall, the good season to travel. To enjoy this harvest season, we suggest you to try "Shincha", the first picked tea of this year. Shincha is characterized by fresh scent and flavor. Today we would like to introduce Japanese tea culture such as tea ceremony, the traditional way for welcoming guests. Feel our spirit of hospitality, Omotenashi!

Topics

Matcha: an Inherited Culture The Japanese Spirit of Omotenashi
Tea tea ceremony is a traditional and popular Japanese cultural activity, and nowadays, many tourists seek to experience it. Matcha(), the green tea powder which is used for tea ceremonies, has also gained worldwide popularity -these days.
To further enjoy contemporary tea culture, let’s find out why matcha has remained so popular to this day.

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- EXPLORE the WONDERLAND EASTERN HOKKAIDO - EASTERN HOKKAIDO SIGHTSEEING BUS
The Eastern Hokkaido Tour Sightseeing Bus is a sightseeing bus that helps you go around attractions in Eastern Hokkaido efficiently. It has two routes, one northbound (Furano, Sounkyo, Abashiri, Utoro Onsen) and the other southbound (Obihiro, Tokachigawa Onsen, Lake Akan, Kawayu Onsen, Utoro Onsen). Both stop by tourist spots that represent Hokkaido, such as Furano or the World Natural Heritage site Shiretoko. The bus runs from Sapporo so you can transit smoothly! Use the Eastern Hokkaido Tour Sightseeing Bus for hassle-free sightseeing in Eastern Hokkaido. Make your reservation via the Genesis2 online reservation site for travel agencies!
Inquiries about this product:Koji Shibata, JTB Hokkaido Corp.: k_shibata575@hkd.jtb.jp

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