News from JNTO

Hello Kitty App

In order to further overseas tourism to Japan, Japan Tourism Agency is working in conjunction with Sanrio to utilize the Hello Kitty character in a tourist information app for the iPhone. The new app, called "Visit Japan with Hello Kitty," launched September 3, 2012 and is available in several languages. Because of Hello Kitty's hugely popular appeal worldwide, it was a perfect choice for JTA.

The app has three features: "On-Site Kitty," a guide function that provides information about tourist destinations in all of Japan's prefectures; AR (augmented reality) Camera function, which tells the user the location of the nearest tourist destination. For each destination, there is an "On-Site Kitty" character that represents that location and will appear on the screen, ready to have its picture taken with the user. The third feature is a collection function, which records and arranges the pictures the user takes when traveling in Japan for easy viewing later.

For more information, please visit here.

Information is provided as a courtesy to users of this website. Though the JNTO endeavors to ensure the information is accurate, users of the information are to act on such using their own judgement and at their own risk. Neither the JNTO nor any holder of copyright to the information shall be held responsible in any way whatsoever for any loss or misunderstanding, either direct or indirect, that is incurred as a result of utilizing the information.

Japan Highlight

Japan101

Japan Highlight

Explore Japan's Iconic Destinations.

Heritage

Heritage

Fantastic insight into Japan's diverse history.

Indulgence

Indulgence

The Japanese sense of luxury - a pinnacle of service and quality.

Gourmet

Gourmet

Satisfy the most discerning of palettes, as well as the strictest of budgets.

Ski in Japan

Ski in Japan

A diamond in the rough for ski enthusiasts and families worldwide.

Modern Art

Modern Art

Visualize Japan's treasured heritage and its cutting-edge future.

Pop Culture

Pop Culture

Explore everything Japanese pop culture has to offer.

Ski

Heart of Hokkaido

Discover the wild charms of Japan’s northern frontier.

Cruise

Cruise

Breathtaking cruises around Japan.

Ski in Japan

Stop Over

3 reasons to stopover in Japan.

OFF THE BEATEN PASS

Off the Beaten Path

Explore the undiscovered region in 7 days.

Festival

Affordable Tips

Make a trip to Japan enjoyable and affordable.