News from JNTO

Message from JNTO - Revival of Inbound Tourism.


Message from the Japan National Tourism Organization (JNTO)
A revival of inbound tourism, please enjoy Japan’s picturesque summer!
According to statistics released by JNTO in July 2012, for the first time since the Great East Japan Earthquake in March of last year, the number of international visitors to Japan has risen to pre-earthquake levels. For June the number of visitors was actually the highest ever recorded. Being able to make such a turnaround in only 14 months was only possible due to the warm support given to us by country and regional governments as well as various organizations, companies, media and individual travelers the world over. For this kind understanding and support I again offer thanks from the bottom of my heart.
At the World Travel and Tourism Council (WTTC) annual Global Summit, held this April, WTTC Chairman Michael Frenzel said, “There is no doubt in our minds that Japan is well and truly open for business.” However, for us, it was only after seeing the June numbers that we could be sure that inbound tourism had in fact made a substantial revival and was indeed swiftly progressing towards growth. There is no greater happiness than this.
In May, the 634m Tokyo Skytree, the tallest free-standing broadcast tower in the world, opened near the Asakusa area of Tokyo and it is attracting long lines of visitors every day. And now, Japan has entered the key stage as summer starts, bringing traditional festivals and firework displays. Historic sights are abundant in Tokyo, Kyoto and Nara while Tohoku and the rest of the country are enthusiastically offering various entertainments for travelers. Also, there are the many mountain and plateau resorts of Mt. Fuji, the Japan Alps and Hokkaido and the world class marine resorts of Okinawa which are continuing to grow. Every day on the JNTO website and facebook page we are uploading information about these various sightseeing locations and Japan travel products.
We at JNTO are also feverishly working hand in hand with all of our partners in Japan in order to expand inbound tourism even more. Please do not let this picturesque Japan summer pass you by and we ask that you make your Japan travel plans soon! We would like to welcome all visitors from around the world with our customary hospitality.
Japan National Tourism Organization (JNTO)
Ryoichi Matsuyama
JNTO President
July 20, 2012                                          

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