News from JNTO

Destination Tohoku Campaign

After the heartbreak of the 2011 tragedy, the Tohoku area has rebounded with astonishing resiliency, to once again become a prime tourist destination. During the past year, we were deeply touched by the outpouring of warmth and support from both within Japan and abroad, and now, through the Destination Tohoku Campaign, which runs from March 18th, 2012 until March 31st , 2013, we would like to invite our friends from all over the world to come and spend some quality time with us, and enjoy all that we have to offer.

The region has been divided into 28 tourist zones, each representing an area with its own distinctive local flavors, including special foods, festivals and folk cultures. There are numerous sightseeing tours and opportunities to enjoy hands-on experiences such as an introduction to learning the Tsugaru shamisen! Each separate zone has "ambassadors" who will help tourists plan their visits so that they can enjoy their trip to the fullest.

Come and experience the warm hearts and generous spirits of the people of Tohoku. We look forward to sharing all there is to do, to see, and to enjoy in the arcadian resplendence of Japan's northeast, our home!

For more information, please visit here.

Watch Tohoku's video on Youtube: Colorful emotions Tohoku

Matsushima, Miyagi Prefecture Ginzan Onsen, Yamagata Prefecture Hirosaki Castle, Aomori Prefecture

Information is provided as a courtesy to users of this website. Though the JNTO endeavors to ensure the information is accurate, users of the information are to act on such using their own judgement and at their own risk. Neither the JNTO nor any holder of copyright to the information shall be held responsible in any way whatsoever for any loss or misunderstanding, either direct or indirect, that is incurred as a result of utilizing the information.

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