News from JNTO

Japan Week: Cherry Blossom Centennial Celebration

From March 1st - March 11th, New York City celebrated Japan Week with a plethora of Japan related events to commemorate the 100th anniversary of Japan's gift of cherry trees to the United States as a symbol of friendship, as well as the one-year anniversary of the tragic earthquake and tsunami that struck northeastern Japan. This 10-day event presented Japan as a premier tourist destination. It also voiced heartfelt thanks from Japan for the support that it received after the catastrophe.

The following is a few of the events that everyone enjoyed: Times Square was the site of a wondrous video display of cherry blossoms; Grand Central Station offered musical performances of classical Japanese instruments and visitors were treated to cooking demonstrations of Japanese cuisine by renowned chefs; a day International Restaurant and Food Service show for food trade professionals was held at the Javits Convention Center, and UNIQLO Fifth Ave. served up delectable Japan sweets and tea, along with showcasing popular Japanese fashions. Japanese tourism services were on hand in several locations to help people plan their trips to Japan!

Japan Week concluded with Dine Out for Japan, and a portion of the proceeds from participating restaurants were donated to the JAA Japan Disaster Relief Fund to help with the continuing relief effort.

After New York, celebrations continue with the Cherry Blossom Symposium which will be held in Washington D.C. on Friday, March 23rd. Washington was the direct recipient of the gifted cherry trees, and to honor this special occasion, further deepen the ties between the U.S. and Japan, and offer continued sympathy to and recognition of the resilience of the Japanese people on the one-year anniversary of the 2011 tragedy, a formal gathering with following reception will be held.

For more information:
Cherry Blossom Festival Special symposium in Washington DC
Japan Week – Cherry Blossom Square video

Times Square Grand Central Station UNIQLO Fifth Avenue

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