Special Events

Events in Japan

Spectacular Scenery and Festivals in The Snow

Japan is a snow-blessed country and attracts many visitors during the snow season. This is the season to enjoy many snow festivals and indulge in the local culture. Spectacular scenery and local gourmet delicacies will provide unforgettable experiences.

Here are some recommendations that you cannot miss.

Sapporo Snow Festival (Early February, Sapporo city, Hokkaido)

Festival 2017

The Sapporo snow festival is an annual event that takes place in Sapporo city, Hokkaido and with over two million visitors every year is undoubtedly the biggest snow festival in Japan. The festival features over 200 splendid snow and ice sculptures. The main venue is held at Odori Park where rows of remarkable giant sculptures are displayed. Tsudome site is a fantastic snow play park for all age groups with a number of attractions. Susukino site features many impressive ice sculptures along illumination road. Exclusive food stalls featuring local Hokkaido gourmet items are a must to enjoy! Enjoy delicious charcoal BBQ, oysters and ramen noodles to indulge your senses.

For more information, please visit here.

Hokkaido: https://www.jnto.go.jp/eng/regional/hokkaido/
Around Sapporo: https://www.jnto.go.jp/eng/regional/hokkaido/aroundsapporo.html

Hirosaki Castle Snow Lantern Festival (Mid-February, Hirosaki city, Aomori)

Festival 2017

Part of Aomori prefecture, Hirosaki Park is famous for the Hirosaki castle, cherry blossom viewing and for hosting a renowned snow lantern festival every year. At the center of the festival is an immense snow structure. At dusk, it turns to a giant screen exhibiting magical projections. Featuring large snow slopes, there is also a play area open for children to play in the snow. Hundreds of illuminated snow lanterns can be admired as darkness falls. Exhibited in Hasu pond are various small snow domes lit up with candles, providing a romantic atmosphere. Dress warmly and enjoy fabulous firework displays while tasting culinary delights from a bountiful array of food stalls.

For more information, please visit here.

Aomori: https://www.jnto.go.jp/eng/regional/aomori/
Hirosaki Area: https://www.jnto.go.jp/eng/regional/aomori/hirosaki.html

Winter Illuminations at Shirakawa-go


One of Japan's top sightseeing destination, Shirakawa-go village in Gifu prefecture organizes a spectacular illuminated event during the winter (from mid-January until mid-February).

Shirakawa-go is a historical village and an UNESCO World Heritage Site, with over a hundred unique traditional farmhouses. The village is situated at the base of Mt. Haku-san, in the remote mountainous district of Gifu prefecture. The roofs of the farmhouses are uniquely "gassho" style, deep steeple style thatched roofs. This helps to deter the heavy snowfall during the winter. Between mid-January to mid-February on a designated Sunday or Monday, the farmhouses are lit up creating a wonderfully illuminated splendor that contrasts with the white snow. A spectacular panoramic view exists from the observation platform. The village is located far from any major city and the parking is limited, so a tour is recommended.

For more information, please visit here.

Gifu: https://www.jnto.go.jp/eng/regional/gifu/

Events in the US: Save the Date!

The New York Times Travel Show

Friday, January 26 till Sunday, January 28, 2018
Venue : Jacob K. Javits Center in New York City

NYTThe New York Times Travel Show is the largest travel trade and consumer travel show in North America. Last year, over 560 exhibitors representing about 170 countries participated in the show. This is the perfect opportunity to discover new charming destinations for your next travel experience. The show not only offers informative meeting opportunities with the travel experts but also features staged cultural performances, family travel pavilions and food tasting amongst other exciting encounters.

Come and drop by our JNTO booth (Booth #149) ! We will answer your questions and update you with the latest travel and event information.

For more info, please visit here.

Latest exhibiters' information: https://s3.goeshow.com/mse/nytts/2018/exhibit_map.cfm

Information is provided as a courtesy to users of this website. Though the JNTO endeavors to ensure the information is accurate, users of the information are to act on such using their own judgement and at their own risk. Neither the JNTO nor any holder of copyright to the information shall be held responsible in any way whatsoever for any loss or misunderstanding, either direct or indirect, that is incurred as a result of utilizing the information.

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